Giving Jell-O it’s Jiggle back
After a decade, it was time to give Jell-O a brand refresh, The task was to make “America’s Most Famous Dessert,” relevant to a new generation of consumers and proudly claim it’s spot in lunch boxes, refrigerators and kitchens alike. With a lack of distinctive assets, the challenge was tapping into the history and product as inspiration.
Task
Jiggly, bold, dimensional and bright, making the design reflect what makes Jell-O special and memorable became the design inspiration.
The idea of "wonderfilled" was inspired by It’s that feeling when you’re truly mesmerized and delighted like when you were a kid, and things seem big and magical. We wanted Jello to open up a world where things are larger than life, fun and where you can be your jiggly self.
solution
Previous design
New design
