why wait for friday?
Who said the weekend was only two days? This new line of non-carbonated spiked refreshers was created to meet the demands of the growing number of consumers who prefer fruity and flavorful beverages but without the bubbles. Happy Thursday is a weekend vibe in a can, that went full force launching in 2023, with activation, social, merch, 18 wheelers and even an airstream. Why wait for Friday?
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That moment the sun bursts through the clouds , you know good times are ahead. A fine balance of attitude and playfullness, with a wink and a nod to 90's counter culture and the subversiveness of going against the grain. "Sunny" was born.
